Throughout my career I’ve worked with many established brands and start ups, helping to define new businesses, improve products and reinforce existing identities. Creating work for a variety of target audiences from all walks of life ranging from preschoolers to troubled teens from freemium match three players to permanent chronic pain sufferers. I’ve generated designs for mobile, web, kiosk, broadcast and print.
I believe in practising user centred design principles, basing design decisions on the users’ needs and the businesses’ goals. I like to approach a problem and think it through from as many angles as possible, viewing it through the lens of different users and stakeholders.