I'm an art director who specialises in UI design, UX design, interaction design, conceptualisation, storyboarding, branding and illustration.
I have designed native apps for iOS and Android, cross platform mobile games, responsive websites. As Art Director at Milo Creative I am responsible for generating user flows, game loops, storyboards, sitemaps, wireframes, user interfaces, logos, app icons, interactive prototypes and concept documents.
Throughout my career I’ve worked with many established brands and start ups, helping to define new businesses, improve products and reinforce existing identities. Creating products for a variety of target audiences from all walks of life ranging from preschoolers to troubled teens from freemium match three players to permanent chronic pain sufferers. I’ve generated designs for mobile, web, kiosk, broadcast and print.
I believe in practising user centred design principles, basing design decisions on the users’ needs and the businesses’ goals. I like to approach a problem and think it through from as many angles as possible, viewing it through the lens of different users and stakeholders.
The Pain Management Plan and The pain Toolkit enable patients suffering from permanent chronic pain to document and manage their conditions. Each focuses on a different aspect of the process to become an effective self-manager of persistent pain to improve the user’s quality of life.
A game based on the day to day operations of the London Air Ambulance team. As a way of raising the aspirations of young people from disadvantaged backgrounds to pursue STEM subjects and careers. The player assumes the roles of three characters each representing a different profession associated with the London Air Ambulance service.
Mind Candy took the classic match three mechanic and mixed it with their flagship product to create Moshling Rescue. The creative brief was to retain the IP’s core identity whilst reworking it so that it would appeal to an older audience of freemium gamers.
BAFTA award winner in the Best Original Interactive category 2013, Moshi Monsters is one of the fastest growing children’s franchises of all time. Whilst working at Mind Candy the number of registered users for the game grew from 1 million to over 80 million.